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Put your hand up if you’ve received a really annoying sales-y email this week that you flagged up as spam since you didn’t really care for the company, or had received the same offer three times already. Emails can be a true gold mine to marketers, yielding an amazing return on investment, but can also quickly result in spam filter triggers and just an overall bad reputation among the email servers, when done wrong. Learning how to create and run successful and engaging email marketing campaigns is a sought-after skill that can transform the way you’re doing business.
